Baszicare was founded in 2007 by Tony Sellers, a formulator with a lifelong love of nature. Tony has journeyed across the continents and during his travels observed similar trends across different cultures; many of them had developed centuries old ideas of holistic routines that promote homeostasis and rejuvenation. This understanding inspired Tony to adapt a more philosophical approach to his scientific pursuits in skincare formulation to bring out the best nature has to offer. Blending the holistic philosophy of East and West, and the scientific research of historical botany, Tony created an exclusive botanical blend that is at the very heart of baszicare; it unlocks the holistic rejuvenative powers of nature.